Why Is Tag Heuer So Popular?

Whether you are a watch collector, lover or simply like to wear a watch, it’s more than likely that you have a prefered watch for whatever reason. Whether it’s because of the quality, accuracy, design or type of watch movement it uses – once you have found a particular watch brand, it’s unlikely that you will switch.

However, we believe that change is good, which is why we have created this guide on why Tag Heuer is so popular, whilst also giving you pointers to why you should make the switch. 

The rundown on Tag Heuer

Initially established in 1860 by Edouard Heuer, the business initially focused on the patent, design and creation of the first chronograph, as well as also patenting the ‘oscillating pinion’ by 1887. By 1911, Heuer received a patent for the ‘Time of trip’, the first dashboard chronograph designed for automobiles and aircraft. In the early 1950s, they began to produce watches for the American retailer Abercrombie & Fitch, which featured two very fashionable watches at the time. 

From the 1950s to the 1970s particularly, their watches became extensively popular for race car drivers, which would later become one of their largest markets, as we will explain later. Whatmore, Heuer introduced an automatic chronograph during the mid-60s – which was a secret development so that others didn’t steal their ideas. 

Fast forward to 1985, the TAG Group purchased a large majority in the company, ultimately resulting in the Tag Heuer name to come into place. Having said that, in 1999, LVMH bought nearly 100& of Tag Heuer, becoming their new owner. Going forward, they have continued to produce world-class watches, as well as diverse into alternative products such as wallets and cuff-links.

They are loved by the sports industry

It would be very surprising to hear that you have never seen the headline on a banner, but this is because they are associated with several sporting activities for the quality of their watches. The primary reason for this is because of the proven accuracy of all of their timepieces, not just their commercial watches. Highly regarded events such as the Olympics and the F1 rely on Tag Heuer watches as they can guarantee the very best timing possible, which is also reflected in their watches available to purchase. 

There is a watch for everyone

Looking specifically at the watches sold commercially, there is an endless collection available, meaning there is a Tag Heuer watch for just about everyone. With that being said, a large focus of their products still focuses on the motoring industry or connected associations, hence the Formula 1, Monaco and Carrera collections. As you can imagine, all of these differ in terms of design, functionality and style, though the alternation of the watch movement is also a key factor that makes Tag Heuer watches so popular. 

It’s an investment, not just a purchase

Watches, amongst other items, are known to potentially increase in value over time. This primarily comes down to its rarity, especially if it’s in working order, as it might be the case that watches companies such as Tag Heuer create limited-edition models, which will then increase in value significantly after a few years due to the rarity of being able to find and buy one. 

Due to this reason, those who obtain a Tag Heuer watch consider some of their purchases as investments, as, after a few years, there is a chance that the watch has increased in value and will sell at a much higher price than initially brought at. However, a wealth of this comes down to the watch itself, more specifically how it was made and the quality, which needs to be perfect but unique to sell, which we will explain next. 

Exceptional quality

We have already mentioned above about the time accuracy of Tag Heuer watches, but the overall quality of all their watches on offer is exceptional. From the smallest detail, all components have had a wealth of time and care from the engineer to ensure that there are no flaws with the watch for the foreseeable future. 

It’s also worth mentioning that the materials that Tag Heuer also uses for their products is also a notable subject to cover. For reference, they use only the very best leather, steel, rubber, gold, diamonds and sapphire crystals – enabling a suitable combination of fashion and function. 

Take the plunge and buy one with us

Suddenly have the urge to purchase a Tag Heuer watch? Fortunately, Bonds Of Brentwood is here to help. As one of the highest-rated luxury watch service suppliers, we stock an ever-increasing range of both un-worn and pre-owned Tag Heuer watches for great prices. From the Aquaracer to the Carrera, we have watches from all of the most popular collections ever released by Tag Heuer, meaning we are the place to shop for all of you watch needs.